Verified reviews
How the fairness system works, for businesses and customers.
The problem with open review platforms
Anyone, including people who never bought from you, can leave a one-star review and damage years of work. TrustFuel fixes this with one rule: every public review is verified.
How verification works
- A customer writes a review on your public profile
- They confirm their email address (magic link)
- If the email belongs to a known customer of yours (a contact in your account), the review publishes instantly
- Otherwise it waits until the purchase is confirmed, the reviewer can provide proof, or you can confirm them as a customer
Fair in both directions
Once a review is verified, you can reply publicly but never delete it. Honest praise and honest criticism, permanently. That is what makes your score worth trusting, and worth showing in Google search results.